So, how much do Facebook ads cost? The short answer is: More. This time, we’ll use both average and median - i.e., the “middle” value - to exclude high and low outliers. All Ecommerce Brandsįor clarity - and, in particular, to highlight the differences - here are all those data points in table form: Industryįinally, what are the differences between prospecting vs remarketing? Next, let’s compare all ecommerce to its dominant verticals, separated into non-holiday versus holiday costs.
#Facebook ads full
However, that’s far from the full picture … Having identified the trailing 12 months’ CPM and CPC, it’s tempting to assume we have an answer to our opening question:Īverage Facebook CPC is $0.83. In short, the cost to advertise has increased while the efficiency of advertising has declined. Much of that one-two punch can be traced back to post-COVID struggles, broader ecommerce trends, and the effects of iOS 14.5 on digital advertising. First, the big picture: Facebook and Google costs over the last two years. Essentially, we’re looking back at the last 24 months, breaking them into two 12-month blocks, and comparing them year-over-year (YoY).
Trailing 12 months (TTM): the 12 months leading up to publication.The numbers below come from our ecommerce data newsletter - a set of ~200 online retailers totaling +$5.9 billion in sales between 2020–2022. Especially nuanced answers that separate industries, distinguish between verticals, and dissect prospecting versus remarketing.
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